Celestial Tea SWOT Analysis Essay Example | Topics and Well Written Essays - 500 words

Celestial Tea SWOT Analysis - Essay Example Many online retailers of Celestial tea have given many positive reviews to the Company due to its high-quality and unique products. This has made the company receive even more customers. Given the fact that the company uses some herbs and natural ingredients to make some of its unique tastes of tea, some of these ingredients have been found to be pesticides. This issue has made some people afraid of using the Companys products, though, many customers dont mind about this as theyve been using the products for a long time without any bad experience. In as much as the company enjoys a huge market share in the Tea Industry in North America, its sales have always trailed those of its major competitors such as Lipton, Twinning and Private Label. There has been an increased opportunity in the tea sector for Celestial Company due to the various upcoming health benefits that have been proved to result from using tea products, especially natural tea. This has increased the popularity of tea that comes with increased consumption. As a result, many consumers begin using tea, and this translates into increased sales for the company. Tea has also been proved to be a very addictive beverage. This makes those who have begun using the product to continue using it for a very long time and increase its use. This translates into more market for tea. Due to increased popularity of tea, there is a vacuum in the market created by an inadequate supply. This gives room for more competitors to come up. Many competitors mean the industry will have many players and few benefits. Celestial Tea faces a very stiff competition from the major tea manufacturers in the U.S., the Unilever United States. According to 2014 statistics, Unilever made sales worth $418 million, which was estimated to be twice the size of its closest competitor, RC Bigelow (Euromonitor, 2015). This is the company where Lipton brand belongs to a top brand. Celestial Tea finds itself in the third to fourth

The Current Legislation Essay Example for Free

The Current Legislation Essay 1.1: Identify the current legislation and codes of practice relevant to the promotion of equality and valuing of diversity. In every school, they will have a set of policies which will put in place in order to set out the procedures and guidelines in order to ensure that equality is within the school. These policies are extremely important within a school as this will allow all staff and students to understand the importance of equality and so that they take into account rights off all different individual and different groups within in the school for example religion. These policies will work to in ensure inclusion and equality and not only cover teaching and learning within a classroom but with all different other needs, such as aspects of school life. It can be seen as an important part of a role to have an understanding on the relevant legislations and the purpose these have been set into place. This will enable you to have a greater knowledge into your role and the responsibility of actually following these legislations and policies. Through having an understanding on these roles, it will also give you a greater knowledge on legal duties of the school. Legislations are put in place on purpose to support different factors. Here are a list of a range of different legislations, which form a basis of government statutory codes of practice and frameworks and school policies and procedures relating to equal opportunity and inclusive practice. Equality act 2010: This new act sets out legal duty of all public bodies to provide equality and opportunity for all people. Special educational needs and disability act 2001: This act makes it impossible and unlawful for any educational provider to discriminate against pupils with special educational needs or a disability. Human rights act 1998: This act ensures that every individual has right to take legal action of their right have been affected. Education act 1996: The purpose of this act is that schools have responsibilities towards children with special educational needs and it is required from them to provide additional resources, equipment and support to meet their needs. Children act 1989: the purpose of this act is the duty of local authorities, including schools to provide services according to the needs of children and to ensure their safety and wellbeing. Children act 2004: sets out the legal duty to provide effective and accessible services for all children and underpins the 5 every child matters outcomes. Disability discrimination act 1995: this act protects the rights off all those people who have disabilities. It places legal duty on schools as well as any other organisation, to eliminate barriers to ensure that all disable people can gain equal access to services provided. Disability discrimination act 2005: the purpose of this act is to ensure every school has to produce a disability equality scheme and an access plan. It is about every school having a plan on how to accommodate children with disabilities as well as parents who have the same. Race relations act 2000 (amendment): all organisations have to promote good relationships between people from all different races.

Gender Gap in Cyberspace Essay -- Music Technology Papers

Gender Gap in Cyberspace Cyberspace as a frontier is open to all comers, but currently the majority of explorers and accomplished users appear to be mostly white males. Deborah Tannen, in her article "Gender Gap in Cyberspace," discusses some of her experiences and conclusions regarding this difference in usage of computers by males and females.(The full name of the author and of the article need to appear in the first couple of sentences. . .) She sums up her main point (main claim)when she asserts, "Men want to force computers to submit. Women just want computers to work" (141). (Claim is locked to a concrete piece of text to help show how the analyst is working. . .)This claim of fact is blunt and simplistic but works very well to attract the attention of her audience.(Names the claim and transistions in to the next paragraph about audience.) Some of the readers drawn to Tannen's work may be the very technophiles who serve as subjects, sociologists interested in any observations of gender influenced behaviors, teachers exploring how female students grasp technology differently than male students, or general computer users who are considering networking to cyberspace.(Sounds good and is complete regarding audience, but may be a bit long.) This specific article was published in a reader entirely made up of computer related material and written for use by first year college composition students. (Helps deepen the discussion of audience, but isn't terribly pertinent, might be cut later depending on length.)This purpose influences the argumentative style of heavy reliance on personal examples most readers can relate to and also the general language choices: easy to understand vocabulary, uncomplicated syntax, and conversationa... ...t is a full time job to be a good dad," and all listeners can hear his enthusiasm for taking on this role. At the end of the song, when he urges the child to "hold my hand, hold my hand," Stevie Wonder echoes in the background, "Whenever you need me, I’ll be there," and Smith ends the song with a final word, "for the rest of your life." Clearly Smith argues that fatherhood is a rewarding challenge that cannot be entered into lightly. Yet at no point does he shame listeners into being the kind of father he respects. Instead, he leads by providing easily understood words of guidance that offend no one and teach many. His evident joy in fatherhood is pleasantly inspiring. Overall, Smith’s smooth, conversational rap of "Just the Two of Us" is a successful rhetorical presentation encouraging fathers to be consistently loving and fully present in the lives of their sons. Gender Gap in Cyberspace Essay -- Music Technology Papers Gender Gap in Cyberspace Cyberspace as a frontier is open to all comers, but currently the majority of explorers and accomplished users appear to be mostly white males. Deborah Tannen, in her article "Gender Gap in Cyberspace," discusses some of her experiences and conclusions regarding this difference in usage of computers by males and females.(The full name of the author and of the article need to appear in the first couple of sentences. . .) She sums up her main point (main claim)when she asserts, "Men want to force computers to submit. Women just want computers to work" (141). (Claim is locked to a concrete piece of text to help show how the analyst is working. . .)This claim of fact is blunt and simplistic but works very well to attract the attention of her audience.(Names the claim and transistions in to the next paragraph about audience.) Some of the readers drawn to Tannen's work may be the very technophiles who serve as subjects, sociologists interested in any observations of gender influenced behaviors, teachers exploring how female students grasp technology differently than male students, or general computer users who are considering networking to cyberspace.(Sounds good and is complete regarding audience, but may be a bit long.) This specific article was published in a reader entirely made up of computer related material and written for use by first year college composition students. (Helps deepen the discussion of audience, but isn't terribly pertinent, might be cut later depending on length.)This purpose influences the argumentative style of heavy reliance on personal examples most readers can relate to and also the general language choices: easy to understand vocabulary, uncomplicated syntax, and conversationa... ...t is a full time job to be a good dad," and all listeners can hear his enthusiasm for taking on this role. At the end of the song, when he urges the child to "hold my hand, hold my hand," Stevie Wonder echoes in the background, "Whenever you need me, I’ll be there," and Smith ends the song with a final word, "for the rest of your life." Clearly Smith argues that fatherhood is a rewarding challenge that cannot be entered into lightly. Yet at no point does he shame listeners into being the kind of father he respects. Instead, he leads by providing easily understood words of guidance that offend no one and teach many. His evident joy in fatherhood is pleasantly inspiring. Overall, Smith’s smooth, conversational rap of "Just the Two of Us" is a successful rhetorical presentation encouraging fathers to be consistently loving and fully present in the lives of their sons.

In what ways has Surrealism influenced fashion

In what ways has Surrealism influenced fashion, and how successful are the results? You will need to include discussion of two examples. By likeability 1. What is surrealism? â€Å"Surrealism is destructive, but it destroys only what it considers to be shackles limiting our vision. † Young Night Thoughts are surrealist from cover to cover. Unfortunately, it is a priest who speaks; a bad priest, to be sure, yet a priest. Heraclites is surrealist in dialectic. Lully is surrealist in definition. Flame is surrealist in the night of gold. Swift is surrealist in malice. Shade is surrealist in sadism. Carrier is surrealist in drowning.Monk Lewis is surrealist in the beauty of evil. Chin von Arming is surrealist absolutely; in space and time Rabble is surrealist in death. Baudelaire is surrealist in morals. Rumbaed is surrealist in life and elsewhere. Harvey Saint-Deny is surrealist in the directed dream. Carroll is surrealist in nonsense. Husband is surrealist in pessimism. Serrate i s surrealist in design. Picasso is surrealist in cubism. Bach © is surrealist in me. Rousseau is surrealist in anecdote (And © Breton, 1934, A lecture given in Brussels on 1st June 1934 at a public meeting regained by the Belgian Surrealists, http://home. Lb. AC. UK) â€Å"Surrealism is based on the belief in the superior reality of certain forms of previously neglected association, in the omnipotence of dream, in the disinterested play of thought. † -Andre Breton In the sass, the world was going through one of its ‘all time IoW phases. There was war, or worse, the fear of war, the artists who had been scattered as the result, (who were earlier based in Paris of other cities) became of the mindset that it was the overly rational thinking, the so called ‘high rationale' of human mind that had brought upon this war.This resulted in an inspired thought that led to a revolution. Thus the idea to follow the unconscious mind arrived, no matter how bizarre its ideas may seem. ‘The word Surrealism was invented in 1917 by Gallinule Billionaire, and adopted by fellow French poet, And © Breton, in 1924 to describe a radical movement of artists and writers, who drew on their subconscious to depict a heightened or â€Å"super-real† vision of the world. (The Surrealist comeback in design, Alice Rawson, The New York times, March 25, 2007) Perhaps this is a little hard to understand, but one of the best examples to describe owe a surrealist thinks is a Salvador Dali quote; when asked â€Å"do you take drugs†, he answered, to the interviewer's bewilderment, â€Å"l do not take drugs. I am drugs. † The man who commercialese the surreal – Salvador Dali Salvador Dali needs no introduction to anyone who has even remotely studied art. Not only was Dali a tremendously gifted painter, but also a designer, photographer, thinker and an extraordinary witty writer.His autobiography ‘The secret life of Salvador Dali' gives a very good insight into his thought process and his ideas. He was one of the first artists who brought the idea of surrealism from paper (And © Breton was a poet) to the visual arts, thus making it commercial and marketable. According to many, the idea of making surrealist art commercial was against the idea of surrealism. But as the history goes, the artists who had surrealist themes were very successful in the later sass's.The surrealist ideas were incorporated into fashion when Salvador Dali famously collaborated with the Italian designer Else Capillaries. The collection consisted of Lobster Dress – Lobster Dress was a simple white silk evening dress with a crimson waistband featuring a large lobster painted (by Dali) onto the skirt. Ђ Tears Dress – The Tears Dress, a slender pale blue evening gown printed with a Dali design of tromped Leila rips and tears, worn with a thigh-length veil with â€Å"real† tears carefully cut out and lined in pink and mage nta. Ђ Skeleton dress – skeleton dress was a stark black crepe dress which used transport quilting to create padded ribs, spine, and leg bones. Shoe hat – the shoe hats were a particular sensation, hats that were the underside of heels on the top. Before Salvador Dali, many artists had already put forward surrealist works, and though not many are worthy of being mentioned in the name breath as Dali, some of the noticeable ones are – Giorgio De Chorizo (1888-1978) Chorizo's early paintings were perhaps a vital key in the development of the surrealist style of painting.Characterized by images of empty town squares, suspended corridors and macabre ghost town like depictions of streets and town squares looked like his imagination of a post war era and were full of a sort of haunting loneliness and grim. Cluttered with puzzling objects, such as clocks, giant statues and distant trains, and often featuring deep, dramatic perspectives, De Chorizo's paintings left a n indelible mark on Breton and numerous other future Surrealists.Among his works from this early Metaphysical period are The Enigma of the Arrival and the Afternoon (1912), The Anxious Journey (1913), The Nostalgia of the Infinite (1913), Mystery and Melancholy of a Street (1914) and The Child's Brain (1914). By the time of the first Manifesto of Surrealism, De Chorizo had moved on to a far more classical approach, much to the chagrin of Breton. He participated in Surrealist activities up to 1925, contributing to the periodicals Lilt ©return and La R ©volition Sour ©aliases, as well as eater writing a Surrealist novel Hobbyhorses in 1929.Rene © Francis Emigrate Some people say that it was the haunting memory of his mother who committed suicide when he was 14 years old. It is said that he witnessed her face covered by her dress as she was pulled out of the water (she committed suicide by throwing herself in a nearby river) the haunting symbolism remained an inspiration for hi m, even for his famous work Less Aments. Let us come back to the point in history when the surrealist movement that And © Breton had started as a rebellion for poets had captured the minds of designers and as successfully incorporated into fashion by a crazy Spaniard.After the collaboration of Dali and Capillaries, many designers tried surrealism as a theme but only a few were successful as a whole. Fashion and surrealism The fashion object could be a most powerful force in the simultaneous deconstruction of the figure and remembrance of its presence that inevitably dwells in the garment. Just as music could be envisioned as both an abstract form and physical presence, so too the biomorphic abstractions that characterize much Surrealist art found their way into the free forms of dress and the definition of the unman being as an abstract flow among units of the body.The creation of illusion gives to clothing the enough implications of narrative and mystery to occur as a function of dress. According to the influential Surrealist gallery owner Julia Levi, Else Capillaries was the only fashion designer to interpret Surrealism successfully. From the starting of her Paris shop to its closing, Capillaries reconciled fashion an art, by interpreting the modern aesthetic and then Joining forces with artists who were at the time highly forward in their time. Such out of such her collaboration with Salvador Dali is a reorient one.To be dressed by Capillaries was to acquire confidence and chic, whether one was beautiful or not. Schizophrenia's fashion philosophy was grounded in classical mythology, particularly Ovid and the Pygmalion myth, and its stories of magical transformation and metamorphosis, themes also explored by the Surrealists. Her fashion was not only surreal and unique but also easy to wear and very feasible. Because she was able to make this transition and bring the surreal in the real world not only in theory but also in clothes that could be work in a ca sual manner along tit a style statement that associated a person with the surreal movement.It is not a less known fact that she inspired one of the leading fashion designers of our time, the late Lee Alexander Macaque who had a travel case or Luggage in his shop that was visibly inspired from Schizophrenia's skeleton dress. In the sass's, transformation was symbolized by the butterfly. Schizophrenia's collection of the 1938 Exposition International du Surrealism, and it included two of her most notable collaborations with Dali, the Skeleton Dress and the Tear-Illusion Dress. Dali andCapillaries collaborated again in 1937 on the Lobster Dress, which simplicity of the white dress is belied by the erotically charged placement of the lobster on the front of the skirt, a symbolism possibly lost on the wearer. Images relating to the fashion industry, such as sewing machines, irons, dressmaker forms and mannequins, played a leading role in the surrealist theatre. During the sass Surrealism helped to liberate fashion form more dressmaking and realize the dream of the marvelous. In the words of American Fashion Historian Richard Martin, â€Å"Surrealism remains fashion's favorite art†. Surreal thing†, Glassine Wood, 2007). ‘Some of the latest manifestations of Surrealism are screamingly commercial. Take the tromped O'Dell hoarding at 39 Avenue George V in Paris, where a construction site is padded by an eerily realistic image of a Serialized 19th-century apartment building whose structure ripples like water. Or the tops-truly boutique of the Dutch fashion designers Victor & Roll on Via Sandpapered in Milan, which is literally built upside down, with a â€Å"floor† that looks like the ceiling, and vice versa.You can also spot Surrealism's influence in more thoughtful design projects, like the provocative, lightly sinister work of the young product designers, such as the Swedish group, Front, and Dutch duo, Studio Job. Oscillating from Serialize d commercialism to a considered reinterpretation of the original Surrealist spirit reflects the central theme of the V&A show. It examines the ambiguity of Surrealism's relationship with commerce, and the tensions that developed during its transition from an avian garden art movement in the sass to a commercial design style from the sass. (The Surrealist comeback in design, Alice Rawson,2007) But the question remains is surrealism successful in fashion industry? Let us take the example of the late Lee Alexander Macaque. His work would probably one of the best examples of surrealism in fashion that was widely popular in the last few years and arguably still is. Macaque, famous for collaborating with Lady Gaga had once quoted that she was his unofficial muse. Lady Gaga officially unveiled her ‘Bad Romance' single at Alexander Unseen's Spring/Summer 2010 runway show during Paris Fashion Week.Although Gaga wasn't in attendance, her presence was certainly felt as her hit song strea med over the speakers during the encore of all the looks that Macaque had showed off. But was Lady Gaga the first surrealist design wearing pop icon? No. At the presentation of a new surreal collection of designer Jean-Paul Guiltier dean Paul Guiltier) gathered all the secular Paris, as well as fans of millionaire-style Guthrie from around the world. At the show in the front row along with influential politicians, financiers and other celebrities turned out to be only one woman – Madonna.Madonna and Jean-Paul Guiltier share the same relationship Lady Gaga did with Macaque since before Lady gaga was even playing the piano and scaring her babysitters by turning up naked before them. Macaque owned the brand Alexander Macaque which was later bought by Gucci, with Macaque serving as a creative director. The same collection was also famous for models with bizarre make up and surreal outfits. This show was so successful that it crashed the networks servers. This could be called one of the greatest achievements in surrealist fashion by a designer.Perhaps the most famous of his famous surrealist works are his signature high heels. Macaque, 40 at the time of his death can be labeled the most famous and the best example of designers inspired by surrealism in their work. Viviane Westwood Dame Viviane Westwood popularity constantly gains momentum. Her punk attitude is more alive in the Naughtiest than ever and her outspoken, Union Jack waving Englishmen (with a few added safety pins and tea stains), is undiminished. It is fitting that the Establishment has recognized her work by making her a Dame.Viviane Westwood – fashion's older stateswoman that many wish to emulate, with her younger husband Andrea Chronicler and energy for shaking things up whilst keeping her feet on the ground – seems to only recruit admirers. Cutting edge but lassie, she is unflinchingly rooted in what matters, whether it is human rights or classical fiction. No trendy noise for h er, Just cleavage, mischief, and CAPITAL LETTER MESSAGES such as sass's â€Å"l AM NOT A TERRORIST, please don't arrest me baby -r- shirts. Her first catwalk show was presented in 1981, featuring the collaboration of Westwood and McAllen. The theme that year was Pirates.Subsequent Westwood theme titles in the early years included Savage (1982), Buffalo Girls (Autumn/Winter 1982-83) and Clint Eastward, (Autumn-Winter 1984-85) under the Worlds Ends Label he stopped producing the line in 1985 to concentrate on her Viviane Westwood Lines. Viviane Westwood says (â€Å"Sometimes you need to transport your idea to an empty landscape and then populate it with fantastic looking people. â€Å"). She dubbed the period 1981 to 1985 New romantic and 1988-1991 â€Å"The Pagan Years† during which â€Å"Viennese heroes changed from punks and ragamuffins to ‘Taller' girls wearing clothes that parodied the upper class. The period from 1993 to 1999 she called â€Å"Megalomania† and from 2000 to the present – â€Å"Exploration† (vogue, 2007) Viviane Westwood has always been a fan of surrealist work and is herself a punk. It is also a known fact that her ex husband was the manager of the sex pistols and they were also associated with surrealism in music. The future of surrealism in fashion – upcoming designers such as Yang Du Surrealist fashion designer Yang Du established her brand Yang Du in London in 09 after studying in the central Saint Martin's College of art and design, and working for designers such as Viviane Westwood, John Gilligan, and Giles Deacon.It is evident in her work that she is a former artist and a fan of surrealism and impressionism. Her work is ultra hip, very colorful and can be seen as a mix of post modern and impressionist. She is especially fond of animal prints, painting animal faces on dresses, and using models with vivid makeup although a notch less vivid than Alexander Macaque. Unlike most surrealists Yang Dud's inspirations are less controversial. She stated that she gets her inspirations from her travels. These have included India and Ecuador.Her latest design includes a cactus hat that has actual spines in the top. In the new winter collection, the colors were pastel with animal prints along the dress line. When asked about her design ideology in an interview, she said â€Å"My ideology†¦ I am ere open-minded to new things, and mostly, look at things from a very different angle. I often go on trips, where I take lots of photos and meet lots of people. When I come back to London, I always have so much in my mind, some of them like stories which I really want to share through the clothes I design. (Amelia's magazine, 2009) Surrealism in fashion photography Although surrealism is apparent in fashion, it is even more so in fashion photography. It would be almost worthless for a designer to create a design which looked surreal if the photographer couldn't capture the thought of th e designer. Fashion photography thus can be called as a way to express surrealism in fashion. Also fashion photography can be used to make a normal collection surreal. One of the author's best photographers is Toshiba Canoe who in her career (1950-1960) made hundreds of collages, and quit the profession after married.Her photography is inspired by surrealist painters such as Giorgio De Chorizo, Max Ernst, Joan Mir ¶, and Francis Pica. It is apparent that she did all her work from an out of the world prospective which is one of the reasons that her pictures though surreal look very believable, and honest. Some of her famous works are the horse and the bride in the sea and the bride on the door. Conclusion The surrealist movement changed many aspects of art. No other visual art was the same after the surrealist movement.Surrealism is that form of art which believes in anything that the subconscious mind can conjure up. It is the way of life for great minds like Salvador Dali who dre amed more than they breathed. In the fashion industry, it was a huge step when Salvador Dali collaborated with Capillaries not only because it lead to two of the most talented minds of the generation to come soother, but also because it opened the door for surrealist art to come in the field of fashion and blossom.And so it did. The careers of Alexander Macaque and Viviane Westwood are a testimony to this fact. And as for the future, the designers like Yang Du are taking forward the legacy and continue to inspire the people with their surreal work that one knows to be untrue but is still forced to think twice. And that is the beauty of the surreal art. It may be argued that the surreal art like most others will one day be obsolete and out of fashion but it is also ever changing.

Five challenges of human resource manager Essay

1.2. Finding and Retaining Talent Human resource is an important resource of a company as important as capital. It could be pivotal for a company in enhancing the company’s competitive advantage. This is because the most challenging task of human resource manager is to retain recruit and the right people for a suitable position and having such people in the time they need it. Hiring of appropriate personnel is one of the key determinations in making the company difference from others. In current environment, the talent that needed by the company is limited even the labour available is usually more than the position available in the market. This make the human resource faced with challenges as they are indirectly competing with other companies’ human resource in  order to attract and retain the talent in their company. To stay outstanding from other companies, it is depending on the ability of the human resource to continuously finding new ways to maximize the level of talent in their company especially the knowledge-centric companies. But, such task is not easy to accomplish in the current competitive market. Besides that, retaining existing talent is also one of the challenging tasks for human resource manager. Again, due to the increase in competitiveness of the market, some companies may offer better benefits for the employees that they wish to hire in order to attract those employees to quit their current job and work for the new company. Hence, the human resource manager needs to put effort and find new creative ways in order to retain talent in their companies. To solve such challenges mentioned above, the human resource manager may offer a custom-made or more liberalized system that less restricted the employees. For example, decentralized the company so that those employees are empowered and allowed to give suggestion and made decisions which in turns made them feel they are appreciated by the company; add creativity to their job design so that they feel motivated to come across different challenges; offering additional benefits such bonus or voucher that is out of their expectation; providing them better working conditions by designing a healthy entertainment area (such as gym) for employees to relax themselves; and others. 1.3. Change Management One of the functions of human resource is to improve the position of business or to assist the business to achieve certain improvement. In order to carry out the improvement activities which conducted to adapt with the changing business environment, certain changes may be made to the corporation, especially technology changes. In managing such changes, the employees may resist to change as they are afraid that their responsibilities and their positions will be replaced by the new technology that is introduced into the company where such new technology may improve the efficiency and effectiveness of work. Hence, the role of human resource manager is to deal with this resistance issue. However, it is not easy to change people mind. This issue has becoming one of the biggest challenges face by the human resource manager. To reduce or overcome this issue, before the corporation implement any new changes, the human resource manager shall communicate to  the employees to explain the reasons to change and benefits that could gain through the change as well as the constrains so that the employees may have proper mental and physical preparation before they approach to the changes in the corporation. Besides that, the human resource manager may also emphasize that the technology will only assist rather than replace the employees to eliminate employees’ anxiety in facing with the changes. And, at the same time appreciate the employees so that the employees know their worth to the corporation which helps increase their sense of security of their positions. 1.4. Investigating Employee Complaints In a working environment, some frictions may occur between the employees and supervisors, which resulting in employees’ complaints. This is because the supervisor always being over-confidence with their management style that they didn’t realize that it had affected the employees. And, certain employees also do not realize own problems but always assumed the problem is come from the supervisor. The Human Resource Department is responsible to handling such conflict and employees’ complaints. They need to investigate the reasons behind the complaint and find the best solution to the problem. However, it is not easy to solve the conflict as those significant complaints usually come when it reach a critical situation. Human resource manager tends to end up coaching both sides without giving a solution due to lacking of experience or knowledge on how to deal with conflicts. In fact, improvement comes after conflict being solved. However, handling employees in the best possible way is a big challenge for the human resource manager. To solve this challenge, the human resource manager may attend certain training regarding human resource management on how to deal with conflicts in the companies. They also need to be neutral in handling the complaints, but not only listen to one party word. They should not only comfort, but to communicate with the related party regarding the problem, so that the problem may solve rather than only curb in order to prevent it happened again. 1.5. Relationship Management Human resource department is a place for employees to voice out their  concerns. Hence, human resource manager is responsible to communicate with the employees to deal with any problems or issues raised and at the same time ensuring employees’ human right is protected. To carry out these tasks effectively, human resource manager is encouraged to maintain neutral relationship with the employees to avoid discrimination, bias or unfair treatment being given to different employees. However, this had becoming a big challenge for the human resource manager because as a human being, it is not easy to remain unswervingly when a great concern, which might affecting him or someone he care, has approach to him. A good relationship management may comfort the employees and increase employees’ trust and loyalty towards the company; while a poor relationship management may fail to solve the issues raised and demotivate the employees. To improve such relationship management skill of the human resource manager, training regarding relationship management may provide to the manager so that he place the organization benefits as the priority. The human resource manager should also listen to the employees concern first without prejudice to ensure fair treatment will be given to the employees. Besides that, communication is a main element in relationship management where effective communication builds trust while poor communication causes uncertainty. Hence, the human resource manager shall improve his communication skills in order to maintain proper relationship with the employees. 1.6. Managing Cultural Diversity Managing diversity is a significant challenge that most companies do not recognized or realized. It is actually important and need to pay attention on due to the globalization that resulting in internationalization nowadays. In today environment, the labor involving many people from different cultures and this including those that come from different countries, possessed different education background, working experiences, religious beliefs, different maturity of thinking level and perception, abilities and talent, etc. The challenges of human resource manager are to manage such cultural diversity and ensuring the people can work and cooperate together harmoniously. Human resource manager also need to revise the corporate culture to ensure that it appropriate to all individuals according to different cultural sensitivity. However, the more the employees from  different cultures being hired, the more difficult the human resource manager to reconcile everything in order to comfort everyone in the company. To resolve this challenge, the human resource manager needs to maintain a good relationship with all employees. He shall understand every culture well and always communicate with the employees so that he can solve any problem raised as soon as possible before the problem being expanded and causing un-retrievable situations. 2.0. REFERENCES Human Resource Management Challenges. Villanova University. Retrieved from: http://www.villanovau.com/human-resource-management-challenges/. Accessed date: 17/6/2014 Challenges Faced by Human Resource Managers Because of Technical Changes . Jeremy C Bradley, Demand Media. Retrieved from: http://smallbusiness.chron.com/challenges-faced-human-resource-managers-because-technical-changes-61058.html. Accessed date: 17/6/2014 Major Challenges Affecting a Human Resources Manager. Jeremy C Bradley, Demand Media. Retrieved from: http://smallbusiness.chron.com/major-challenges-affecting-human-resources-manager-57675.html. Accessed date: 17/6/2014 Facing Modern HR Challenges Head-On. N Nayab, Michele McDonough. Retrieved from: http://www.brighthub.com/office/human-resources/articles/83254.aspx. Accessed Date: 21/6/2014 Major Challenges Affecting a Human Resource Manager. Ralph Heibutzi, Demand Media. Retrieved from: http://everydaylife.globalpost.com/major-challenges-affecting-human-resource-ma nager-29113.html. Accessed Date: 21/6/2014

John Keegan, a modern military historian Essay Example

John Keegan, a modern military historian Essay Example John Keegan, a modern military historian Paper John Keegan, a modern military historian Paper Essay Topic: History Field Marshal Haig was the most important person during World War One. There are many different views on his competence, character and leadership qualities of both past and present leading up to his victory in 1918. Despite being victorious, there are many flaws and events of which Haig was at fault for during the war. On one hand you have the incompetent, criminal, immoral donkey view of Haig supported by historians such as John Laffin, and on the other you have a competent, man of his time, innovative resourceful supported by historians such as Garry Sheffield and John Keegan. Ultimately I will prove which view is most accurate; using the sources and my own knowledge I will provide sufficient evidence to support John Keegans suggestion that Haig was an efficient and highly skilled soldier. On the subject of Haigs performance in the Battle of the Somme, Keegans views seem to be somewhat limited. Other historians such as John Laffin argue that Haig should be seen as an incompetent and inflexible. His initial bombardment tactics were flawed, in that the Germans were easily managed to attack the British troops. There was insufficient barrage, attacking on too wide and deep a front. He displayed obstinacy in adhering to fixed plans regardless of the facts, even at the price of destroying his own armies. This is shown in source D. Source D is a view of Haig in the form of a cartoon entitled Your Country needs me, from General Haigs Private War; The cartoon suggests to us that Haig was arrogant, and this is almost certainly true in that he failed to adapt to changed conditions of attack, for example when the initial bombardment at the Somme failed he continued with the same tactics best epitomizing his inexperience and arrogance. However the usefulness of this source is unconvincing- it is only the view of one person, the cartoonist, and not of the general public. There is however some powerful evidence to support the view of Keegan, in particular sources K and H. Source K an article by S. Warburton, published in Hindsight:GCSE Modern History Review in April 1998 says that Haig was the best man for the job at the time. Haig was the product of his time, of his upbringing, education, and training and previous military experience. In perspective, the criticism Haig receives seems harsh and unjustified because the British casualties were the same as the Germans and French. Source H, shows us that Haigs perseverance in continuing the battle of the Somme, despite the heavy losses proved to be the correct option. Source H, from the official biography Haig, by Duff Cooper says, To have refused to fight then and there would have meant the abandonment of Verdun to its fate and the breakdown of co-operation with the French. However the sources accuracy and reliability is dubious because Cooper was asked by Haigs family to write it, so hes bound to put Haig in a good light. Having said that, it can also be argued that perhaps Haig shouldnt have continued with a full blooded attack. Source E is a diary of the events in the battle written by Haig himself. On 1st July 1916 he reports that the battle was going to plan on the first day of battle, the battle is going very well for us and already the Germans are surrending freely. In stark contrast the first day of the Somme was the complete opposite- it was a disaster. In fact the whole of the Somme was a disaster- Haig gained so little territory that, after the battle he had only just about gained the amount of land that he had planned on the first day. Showing us that he was over confident, naive and extremely optimistic. In relation to the source itself, the reports were written by General Haig himself, so he was bound to say all went well, to make himself look good; this source is very unreliable and is of no use to any historian as it is factually incorrect amongst other things. Overall on the issue I would say that although Haigs perseverance in continuing the battle of the Somme, the manner in which he did portrays him as an incompetent, criminal, immoral donkey. Despite the British, French and German Casualties being the same, I think the amount of men who died in the battle could have decreased a lot if Haig had adjusted his tactics and not been so over confident; for that reason I think the phrase Butcher of the Somme is justified to some extent. Therefore Keegans case is somewhat mostly naive and inaccurate, although there is some evidence that proves otherwise; the things Haig did wrong in the battle far outweigh suggestions that he was an efficient and highly skilled leader who did much to lead Britain to victory. On the subject of Haigs communications in relation to politicians, generals and soldiers, Keegans view appears to be correct to some extent. He was under extreme pressure to win the war quickly, by his political masters, by a vociferous med ia, and by the determination of the British Public, there was no path to victory on offer and he was rushed into action on many occasions. One must take into consideration the role John Charteris played in the battle of the Somme. He fed wrong and inaccurate information to Haig. General Haig allowing him to do so time and time again inevitable had all the blame put on him. However, Haig abortive attitude towards General Rawlinson is perhaps ultimately his greatest downfall. Keegan is not supported by the weight of evidence in source Ei, Haig understands and notifies the idea that there will be a lot of deaths during the battle and tells the British population to accept any losses with indulgence. No superiority of arms and ammunition, however great, will enable victories to be won without the sacrifice of mens lives. Haig in due course contradicts himself in this understanding; when original tactics incorporated by Haig were failing, (by taking as much ground as possible moving the artillery so that the guns and shells could defend the ground taken) he refused to accept Rawlinsons plans to adapt to a bite and hold stra tegy- adding insult to injury as they say, this tactic was used later on in the war and it proved a great success. This in return suggests that Haig was ignorant and very dismissive of other Generals plans; his arrogance led him to believe that his tactics were the best. As shown in source F, stem from his belief that he had been chosen by God to serve his country. Presenting to us that he was over confident and optimistic, in spite of the amount of men lost as he constantly sent thousands of men to war and to their deaths, having no real effect. Notwithstanding Haigs obvious mistakes during battles, the view that he was incompetent and an immoral donkey is groundless and dubious. Evidence suggesting otherwise is best revealed in source C. Earl Haig, the son of Field Marshal Haig says that Haig should be credited for his victories, after all victory in the war was the main aim, and that views that he was the butcher of the Somme have only come about in modern times. the victories he achieved in the First World War which brought the war to an end. This is true and supportive of Keegans view because Haig is the most successful war general in the history of Britain. Earl Haigs opinion that Haigs is portrayal as a callous, uncaring man has only come about of recent times is also correct. Using my own knowledge, when Haig died, 100,000 troops shot at his coffin whilst 30,000 followed him to his burial. Therefore Keegans case is largely proper and correct; the evidence suggests that Haig shared a good relationship with his troops and that views that he was the butcher of the Somme are harsh and seemingly unjustified. Although the source must be questioned as it was written by Earl Haig, Generals Haig son, so he is bound to write good things about his father. Overall, the idea that Haig was the butcher is true to some extent. His failure to listen to General Rawlinson and allow John Charteris to make mistake after mistake is his biggest downfall. Had he listened to Rawlinson, the battle of the Somme could have been less disastrous in that fewer men would probably have been lost. However, in spite of this amongst other things sources, in source G, David Lloyd George, Prime Minister of Britain at the time says My only justification is that Haig promised not to press the attack if it became clear that he could not attain his objectives by continuing the offensive. Showing that Lloyd-George did trust Haig, despite both men holding grudges against one another. Ultimately, Haig did share good relationships and shows commitment to the war effort, despite claims he was the butcher of the Somme. In perspective, qualms about his relationship with other generals are improper because he learned form his mistakes, and won many battles throughout 1917 to 1918. His aim was to win the war, and he did. Haig is extensively regarded as being a technophobe during the war years. Although he was loyal and devoted to using traditional cavalry during the war, despite being a failure on many occasions, labeling him a technophobe is unsubstantiated, fallacious and unwarranted. He was an enthusiastic supporter of air power and introduced tanks to the war together with modern artillery- used to great effect. Artillery became much bigger and was more accurate, technologically the British were far more sophisticated than the Germans. It is the way in which Haig incorporated this advances into his tactics that undermine his demise. Source J underlines Haigs involvement in technology. A war veteran recalls a meeting with Haig in 1915, Germans started shelling Haig went round and asked me questions, and then even talked about camouflage from the air. This source is very reliable as the person quoted actually fought in the war and therefore Keegans case is largely supported in terms of technology. Having evaluated Haigs performance on a variety of key issues and over the whole period of his command, my overall conclusion is that Haig was the right man for the job during the war. Many historians argue that he sent troops to their deaths, but in actual fact, there were fewer deaths in the British army than in the French or Germans. He made a number of serious errors, but he managed to learn from his mistakes. However Sir Douglas Haigs job was to win the war, and despite the countless amount of deaths, he did. Therefore, Keegans view is to be frank, correct, although it does have it limitations and drawbacks, the successes Haig masterminded in the war far outweigh the losses.

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buy custom Terrorism World essay This essay will look at the operations of the homeland security management system with respect to the policies which have been instituted to fight terrorism. The essay discusses these policies in the perspective of Al Qaeda: a terrorist group which has been quite consistent in attempting to carry out terrorism within the U.S. boundaries. The paper starts by showing the mechanism of operation of the Homeland security management system which operates through four phases purposely to ensure that effectiveness is achieved. This makes it a highly dynamic body with an ability to make multiple changes in an attempt eliminate terrorism activities. The paper will proceed to discuss a sample of the policies which have already been instituted. Keen attention will be given to show how effective the policies are with respect to terrorism groups, in this case the Al Qaeda. The paper will make some recommendation followed by the conclusion. The U.S. faces threats from the terrorism world and as a result needs to come up with policies which ensure that its interests are safeguarded. Bush (2007) calls these threats complex and dynamic. He believes that the best way to face these threats is by understanding them. The author writes about successive concerted worldwide efforts which were manifested after the September 11 attacks on the American soil. However he is quick to add that a new challenge faced is that these groups are continuously evolving and coming up with new ways of attacking and inflicting pain. The author particularly associates the al Qaeda group with the new creativity ways of carrying out terrorism activities: the most serious and dangerous manifestation of this threat remains al-Qaida, which is driven by an undiminished strategic intent to attack our homeland (Bush 2007, p. 5). The U.S. is faced with constant threats of being attacked by terrorists. This threat is made more daring by the fact that the terrorist groups keep on adapting more and more elusive ways of planning their attacks. Adapting new creative ways of carrying out terrorism activities make it hard to speculate on what they are to do and how. This creates the necessity to understand their ways of operations. Buy custom Terrorism World essay

4 Reasons to Teach in a Private School

4 Reasons to Teach in a Private School Teaching in a private school has many advantages over teaching in a public school. For most of us, it comes down to the reality that all we really want to do is teach. We find the administrative side of the job confining and time-consuming. Minimal bureaucracy has to be the biggest advantage of teaching in a private school, but there are other advantages. Private schools create a climate for serious teaching with the following: thin management structuresmall class sizessmall schoolsideal teaching conditions Thin Management Structure A private school is its own independent entity. Its not part of a large administrative group of schools, like  those in a school district. So you dont have to go up or down through layers of bureaucracy to deal with issues. Private schools are autonomous units of manageable size. The organization chart typically has the following upward path: StaffDepartment HeadHead of SchoolBoard. You will find additional layers in larger schools, but even there its a pretty thin management structure. The advantages are obvious: responsiveness to issues, clear communication channels. You dont need a union to help you deal with issues when you have easy access to administrators. Small Class Sizes This issue goes to the heart of what we teachers are all about. Small class sizes allow us to teach effectively, to give our students the individual attention which they deserve, and to accomplish the goals which have been entrusted to us. Private schools typically have class sizes of from 10-12 students. Parochial schools generally have larger class sizes, but even they are smaller than those in comparable public schools. Contrast this with your public schools which range from 25-30 or more students per class. At that class size, you become a traffic cop, not a teacher. Union mandated class size is not an issue in private schools. Small Schools Most private schools have 300-400 students. The largest independent schools top out at only 1100 or so students. Compare that with public schools with 2,000-4,000 students and you can understand why students in private schools are not just numbers. Teachers can get to know all their students as well as others throughout the school community. The community is what private schools are all about. Ideal Teaching Conditions Teachers want to be creative. They want to teach their subject. They want to light the fires of enthusiasm for learning within their young charges. Because private schools adhere to the spirit, but not to the letter of state-mandated curricula, there is great flexibility in the choice of texts and of teaching methodologies. You dont need a union agreeing to the adoption of this text or that methodology for use in the classroom. Common Goals Private school students are there because their parents want them to have the best possible education. Parents are paying serious money for that service. Consequently, everybody expects the very best results. If you are passionate about your subject, you feel the same way. Only the best will do. Public Vs Private Education: Differences While there are many differences between public and private schools, the primary difference is the approach to discipline. In a private school, the rules of the school are clearly laid out when you sign the contract to attend a private school. By signing the contract you agree to abide by the terms of the contract which include consequences for infraction of the discipline code. In a public school, you have rights - constitutional rights which must be respected. The disciplinary process takes time and frequently is a cumbersome, complicated process. Students quickly learn how to play the system and can tie teachers up in knots for weeks over disciplinary matters.​ Discipline Promotes an Atmosphere of Learning When you are not fighting for control of a class, you can teach. Because parents send their children to private school to learn, the focus is on learning. Of course, there will still be the usual teenage experimenting with authority and the limits. But, as a rule, that kind of testing is fairly harmless. Why? Because everybody knows the rules. The code of conduct spells out serious consequences for disrespecting a teacher or a classmate. The code of conduct is enforced. Bullying is unacceptable behavior. Disruptive behavior is unacceptable. Fighting is unacceptable. Discipline promotes an atmosphere of learning. Discipline is a critical part of the three-way partnership private school education is all about. When you sign the contract with the school, you commit to a three-way partnership. While the school takes care of the academics and provides a host of other services while your child is in its care, you are still required to be involved. The school will not allow you to be a silent partner. It will insist on your involvement. When you have no distractions in the classroom, you can teach. Editors note: Brian Horgan is the Director of the Upper School at Gilmour Academy. I asked him why he taught in an independent as opposed to a public school. Here is his response. Most of the colleagues with whom I work and share the joy of independent school teaching, celebrate the aspects of what the late British historian of ideas, Isaiah Berlin, famously refers to as negative libertythe freedom to act without interference from others. Clearly, this is a valuable aspect of independent school teaching. Most of us relish the opportunity to work free of burdensome dictates of state department of education mandates, strict and often misguided teacher certification and re-certification requirements, pat curricular designs and assessment procedures, and bureaucratic paperwork including the submission of daily lesson plans. In my teaching career I have come to appreciate the benefits of this kind of liberty as well; however, I try to remain attentive to the opportunities, by way of responsibilities, this kind of freedom makes imperative. It is precisely these opportunities that give me cause to celebrate the independent school experience. More specifically, the fr eedom I enjoy as an independent school teacher affords me the opportunity to turn my attention to things that matter most.​ Because I am free from the democratic, though nobly intended, policies of public education, I can work within a smaller community where individuals can meet the individual needs of other individuals. Of course, the demands of the community become more pronounced in this small settingthe virtuous practice of sharing, listening, and compassion are paramount to the success of the independent school. A good public school system will, to be sure, have teachers who are committed to these virtues as wellmy children have been in their classrooms. But it is also true that there are teachers who are not so committed in part, perhaps, because they work in school systems where, by necessity or accident, sociological statistics and objective data collection have become more important than people. Unfortunately, independent schools employ people like this as well but my sense is that this is accidental rather than the inevitable by-product of a large educational system overburdened by bureaucratic demands. The small community of learners to be found in an independent school invites us to listen to the individual needs of our students and respond to those individual needs rather than having to resign ourselves to the limitations that long class rosters and incredibly hefty teaching loads would normally dictate. It invites us to share our insights, strategies, and classrooms with our colleagues rather than wasting time and energy protecting turf and reputation. It invites us to self-direct our professional growth rather than having it governed for us by people whom we have never met. When we enjoy these benefits of independence, however, we must recognize that the source of our joy is an independence hat differs from the negative liberty of no interference. As independent school educators we must be constantly mindful that to be independent of outside demands is to be, at the same time, bound by professional and inter-personal obligations, and that monitoring these obligations has become, to a great extent, the responsibility of the individual rather than the state, or proficiency test results, or the superintendent, or even, in some cases, the department chair. Freedom should never mean that one is free to do whatever one pleases; rather it should mean that one has the opportunity to focus with greater clarity on the proper limits of independence. To be independent does not allow one to say leave me alone and let me do my work; instead it calls one to invite others to share that work in an environment that is grounded in trust. With freedom comes dutya duty to m ove beyond the walls of individual classrooms and attend to the broad requisites of the mission. Unfortunately, I fear this aspect of independence is sometimes overlooked. Fortunately, many independent school teachers are mindful of the full scope of possibilities their independence affords and consequently enjoy the most rewarding benefits of teaching at an independent school. Some people think that you have to wear an academic gown when you teach at a private school. At least thats the impression you get when you watch the Harry Potter movies. Thats just one misconception people have about teaching in a private school. Myths abound concerning teacher salaries, teacher certification, faculty housing, same-sex partners and the impression that private schools are elitist. Lets find out the facts. Salaries Myth: Private school teachers make less than their colleagues in public schools. As with most things, thats not necessarily true. A lot depends on the kind of the school we are talking about. For example, a third-grade teacher in a parochial school will make about 10-15% less than her counterpart in a public school. Why? Parochial school budgets are traditionally the slimmest in the business because their tuitions are among the lowest in the business. Now, put that same third-grade teacher in a Montessori school and the salary gap closes significantly. Why? Montessori schools typically charge what the market will bear. Highly qualified teachers with terminal degrees working at the top prep schools will make very close to what their colleagues in public education make. Ditto for administrators. Elitism Myth: Private school students are spoiled rich kids or neer-do-wells who have been packed off to private school for remediation. Yes, there are day schools in many parts of the country where you will see more luxury cars per square foot in the school parking lot than you can possibly imagine. Yes, it is impressive seeing Joshs dad land on the soccer field in his company helicopter*. The reality, however, is that most schools are remarkably diverse, inclusive communities. Ignore the popular stereotypes which Hollywood loves to perpetuate. Same-Sex Partners Myth: Same-sex partners are not welcome in private schools. That may still be the case in most conservative religious schools. On the other hand, some of the top prep schools including Andover welcome same-sex couples on their faculty and staff. They enjoy all the rights and privileges which heterosexual couples enjoy. Housing Myth: Private schools require their faculty to live on campus Some do and some dont. Boarding schools typically want their junior faculty to be dorm masters. In other words, you are required to live in an apartment in the dorm and be responsible for supervising the students who board. Senior faculty and staff generally live in school-provided housing located on campus. Day schools dont require their faculty to live on campus as a rule. Dress Code Myth: Private school teachers have to wear academic gowns. American and Canadian private school teachers dress up in their full academic regalia for state occasions such as prize day and graduation only at schools which have a tradition of such formality. Personally, I think that an academic procession with faculty wearing their gowns and hoods is inspiring. Some English schools such as Eton have a very formal dress code. Gown and mortarboard are de rigeur in the classroom. (Considering how cold and drafty English classrooms can be, thats probably not a bad idea.) What is the dress code in most schools? Generally, it follows the lead of the student dress code. If a blazer, shirt, and tie are required for young men, male faculty will dress similarly. The same applies to women faculty. They will wear clothes appropriate to the young ladies dress code. Article edited by  Stacy Jagodowski

Cloud computing chapter Essay Example | Topics and Well Written Essays - 500 words

Cloud computing chapter - Essay Example To put it simply cloud computing service providers offers their extremely large capacity in terms of software and hardware resource to potential clients for a fee. The cloud computing service provider of course has to be within the same cloud as the client or is over the internet. The infrastructure flexibility that cloud computing offers is also its potential waterloo for companies that need to comply with privacy regulations mandated by the government and due diligence requirement mandated by all the company’s stakeholders. This Chapter shall discuss the vulnerabilities, threats and risk associated with cloud computing and where these security issues are often found. This chapter shall likewise offer the best way to resolve and remediate the exposed security concerns to eliminate it or lessen its impact. It is expected for business to be cautious in its spending. Organizations are always expected to look for ways to reduce its operating cost most especially if the returns are uncertain. For most companies it is essential to scale their investment to coincide with the actual realized revenue before committing a larger investment for the purpose. Good corporate governance requires more prudence in terms of spending. Most often conscious decisions have to be made for companies to take a certain level of risks to meet corporate goals. Cloud computing may have several vulnerabilities but these are not without a solution that can be remediated as shown in this chapter. Meeting regulatory and stakeholder requirement for privacy is normally all about accountability to ensure that all stakeholders that is expected to protect privacy are aware and is doing everything that is in their power to protect it. It is expected for organization to exercise due diligence in protecting privacy at all cost all the time. However, organizations are also limited by its resources to ensure total protection, in

Professional Ethics for Computer Science Essay Example | Topics and Well Written Essays - 500 words

Professional Ethics for Computer Science - Essay Example Man can live a morally upright living by following these virtues. Duty ethics focus more on man’s â€Å"obligation† and â€Å"duty† to follow what one might think is right, in spite of the consequences that might happen after. A mother may choose to live abroad to provide financial support to her family even if it means sacrificing the love that she should give to her children and other loved ones. A couple may choose to keep their marriage despite the presence of infidelity for the other half. And lastly, the consequentialist ethics deals the opposite of the duty ethics (also called non-consequentialist). In this ethics, a conduct is right if the consequences favor the greater good man. Good world leaders base their decisions on â€Å"who will benefit more† than to â€Å"please all people†. Based from the three ethical strategies, my decisions are mainly based on the consequentialist ethics, or better yet, for the better good of mankind. Although I am not deeply rooted with any religion, cult, or sect, my ethical perspective is based upon my experiences in life. When I was young, I learned the value of telling a white lie, if it means saving my friend from harm. My family has brought me up freely, allowing me to learn from my mistakes and making better decisions in the end. Growing up, I also learned that I can never please all the people around me. My family also taught me the value of decision-making, of weighing things first before acting upon any situation. Having lived in Hong Kong, I’ve seen a lot of people who became successful because they value what is best for the majority, even if it means sacrificing the minority. Enemies will always be there, but true friends, no matter how few or how far they may be, are the ones who keep me my feet on the ground. Having taken up a major related to computers, I feel the need for every individual who use the World Wide Web, and other computer related

Superfund site Essay Example | Topics and Well Written Essays - 750 words

Superfund site - Essay Example After 1992, leasing of the site following procedures defined by the Industrial Development Board. However, the buildings were not tampered with after the leasing of the site until during the cleanup exercise. Current reports indicate that the site is not occupied, but is under the ownership of R&B investments. The site borders two residential homes, and the EPA has carried out assessment tests of the quality of water in these residences after the clean-up process(United States Environmental Protection Agency, 2013). Contamination at the Site Processes involved in the smelting and foundry activities in the process of exploiting brass posed certain risks of contamination to the soil and water in the area. Contamination at the site was also evident at other materials at the site. As outlined by EPA, the soil and water exhibited the highest rate of contamination, although a range of media at the site also exhibited a level of contamination. These media include fish media, sediment, fish tissue, and groundwater. Evidently, contamination occurred on both liquid-based and solid-based media. This contamination was associated with the waste handling process at the site during the brass smelting process. It appears that the relevant efficiency in waste handling was not attained, contributing to a high risk factor of contamination to all the media at the site(United States Environmental Protection Agency, 2013). The contamination posed increased health threats because it affected the shallow water sources, the soils on site, and sediments. Assessment of the risk revealed that the highest contamination at the site was at the area in closest proximity to the smelting and foundry facility that lay on the site. It is worth noting that thorough assessment of the extent of contamination revealed that the drinking water in the adjacent residences was free from the contamination emanating from the site. Contaminants of Concern Analysis and assessment of the evident contamination resulting from the waste handling processes at the site revealed that several contaminants deserving serious concern were evident at the site. Experts highlighted that both metals and polychlorinated biphenyls were the contaminants posing the greatest risk at the site. Investigations on the area highlighted that the metal boron and lead were some of the leading contaminants of concern. Other monitoring processes that analyzed the level of contamination in the wells revealed the presence of nitrate and ammonia as some of the critical contaminants. EPA experts working on the site identified these as the major contaminants posing health risks to the people living in the proximity of the site as well as those proving detrimental to the environment. Clean up Measures Utilized The cleanup activities are planned in a specific order beginning with extensive studies of the site, selection of the most effective remedy, designing the remedy, construction of the remedy plan and post-constructio n activities(United States Environmental Protection Agency, 2013). Usually, EPA takes different clean up measures depending on the level of contamination at the site. Whereas some sites require energy action followed by a long-term remedial action plan of comprehensively studying the site ad developing an effective, clean up resolution. EPA implemented an emergency removal procedure in 1996 that sought to get rid of all the lead-contaminated soils as

How to build a deck Assignment Example | Topics and Well Written Essays - 6500 words

How to build a deck - Assignment Example Building a deck is one of the best improvements you can make for your house. Depending on the material you use, a deck can be an inviting warm place to host parties, outdoor cooking, watch your kids as they play or just a good resting place for your pets. Many real estate agents will tell you that clients value houses that have well placed decks. Having a deck does not require high technology or expertise. Many people are able to do this by following simple instructions. You can actually design, plan and do the masonry and carpentry and see your house turn into something new. Having a good deck actually raises the value of your house. Before doing any modification to your house, it is usually safer to check with the local building inspectors to find out if you need a building permit for this. Doing this will save you embarrassment and money if you have to demolish the deck just because you did not adhere to the rules of your area. It is advisable to visit their offices to get details of what is expected and if there are any inspections that will be done by the officials. Since this deck will be a permanent structure that will hold human life, the government has a right to ensure that it is rightly done and that is why the building inspectors are there. The inspectors may have specified rules in terms of size, design, materials and even how deep you can dig the foundation. It is therefore important to get these permits and the inspectors to approve your intended construction. The inspectors will probably ask you for a deck plan, so you need to be ready for this. There are places where permits are not really required. If you do not need the permit, then do not go looking for one. However, you will need to be aware of the building codes in your area to ensure you are adhering to them. This manual discusses decks and incorporates images and illustrations for easier understanding. The procedures will be discussed as follows: Deck Plan Deck layout Selecting materials - what materials are available and how to choose the best Fittings and Fasteners Construction- laying and deck-step by step procedure Railing and finishing Common problems in building decks The Deck Plan A deck plan consists of the design of the deck with scale drawings of the size of it. Start out by determining where you want the deck to be. Take the measurements of the area putting into consideration permanent structures or plants that cannot be removed. For example, if you have a big palm tree in front of your house that you do not want to remove, you will be forced to adjust your measurements and design to accommodate the tree and at the same time ensure safety. Have a sketch of the design you want. Also, have enough space to accommodate that design. Now, when you have the space and the design, it is time to put the design on paper. Using your sketch, do the ground measurements. At this point, just record them as you measure. You will determine the scale once all the measuremen ts have been done. When you have all the sections measured, work out a scale. An example is

The Concept of Open Kitchen Design Essay Example | Topics and Well Written Essays - 1000 words

The Concept of Open Kitchen Design - Essay Example Among the range of advancements however, of particular interest is the concept of Open Kitchen Design. This concept has been attractive to many restaurateurs for not only its entertaining factor, but also because customers can be able to see exactly how food is being prepared and as such they are more likely to prefer it as opposed to situations where they cannot tell what is being put into their plate. This increases the level of hygiene that is involved and lowers the chances of occurrence of food poisoning. So what exactly are the views of customers on the Open Kitchen design? This paper analyzes the work of Alonso and O’neill, Exploring Consumers’ Images of Open Restaurant Kitchen Design, where a research has been conducted on this area so as to find out what the customers really want and as such give them exactly that in this era where customer satisfaction is the recipe to the success of every business. The Background Research has revealed that consumers in the Un ited States have a preference for food prepared outside the home setting, (Alonso et al, 2). On average, a consumer will take five meals in a week in a restaurant as opposed to home. On the same note, it has been noted that consumers obviously attach a lot of importance to the hygiene and safety of the food they eat though this is something that most restaurants ignore. Further, hygiene and cleanliness of food is closely related to the design of the kitchen that a restaurant decides to have thus the design of a kitchen can play a big role in ensuring food safety, reduced number of accidents as well as efficiency in operations. This idea in itself will attract customers as it gives them the satisfaction that they are having a meal that is properly prepared by merely looking at the physical setting of the kitchen. An attractive kitchen design will also encourage employees to carry out their duties with utmost care in providing high quality food. Reports indicate that more and more res taurants are embracing the open kitchen design and it has been responsible for booming business for small enterprises despite meager materials through research, (Alonso et al, 4). Thus the work of Alonso and O’neill aims at bringing more light on the subject. Methodology Used Consumer data was obtained through questionnaires distributed within duration of four months at a university in the United States from individuals attending a baseball sport during the season. The reasons for choosing a university for the collection of this data was the convenience of collecting data from a large number of individuals composed of different groups in terms of gender and age and then making comparisons. The success of the research was also facilitated by the fact that the researchers also belonged to the university in question and therefore it was easy for the respondents to identify themselves with them. The content and design of the questionnaire was prepared according to the little avai lable data from research previously conducted on the image of consumers on the idea of Open Kitchen Design. The research also took into consideration the demographic factors of the respondents, experience and frequency of consumers, type of restaurant visited, factors affecting consumers’ tastes and preferences and to what extent the design of the restaurant affected their choices. Instructions on how to go about the research questions were also provided. The potential respondents were

How to build a deck Assignment Example | Topics and Well Written Essays - 6500 words

How to build a deck - Assignment Example Building a deck is one of the best improvements you can make for your house. Depending on the material you use, a deck can be an inviting warm place to host parties, outdoor cooking, watch your kids as they play or just a good resting place for your pets. Many real estate agents will tell you that clients value houses that have well placed decks. Having a deck does not require high technology or expertise. Many people are able to do this by following simple instructions. You can actually design, plan and do the masonry and carpentry and see your house turn into something new. Having a good deck actually raises the value of your house. Before doing any modification to your house, it is usually safer to check with the local building inspectors to find out if you need a building permit for this. Doing this will save you embarrassment and money if you have to demolish the deck just because you did not adhere to the rules of your area. It is advisable to visit their offices to get details of what is expected and if there are any inspections that will be done by the officials. Since this deck will be a permanent structure that will hold human life, the government has a right to ensure that it is rightly done and that is why the building inspectors are there. The inspectors may have specified rules in terms of size, design, materials and even how deep you can dig the foundation. It is therefore important to get these permits and the inspectors to approve your intended construction. The inspectors will probably ask you for a deck plan, so you need to be ready for this. There are places where permits are not really required. If you do not need the permit, then do not go looking for one. However, you will need to be aware of the building codes in your area to ensure you are adhering to them. This manual discusses decks and incorporates images and illustrations for easier understanding. The procedures will be discussed as follows: Deck Plan Deck layout Selecting materials - what materials are available and how to choose the best Fittings and Fasteners Construction- laying and deck-step by step procedure Railing and finishing Common problems in building decks The Deck Plan A deck plan consists of the design of the deck with scale drawings of the size of it. Start out by determining where you want the deck to be. Take the measurements of the area putting into consideration permanent structures or plants that cannot be removed. For example, if you have a big palm tree in front of your house that you do not want to remove, you will be forced to adjust your measurements and design to accommodate the tree and at the same time ensure safety. Have a sketch of the design you want. Also, have enough space to accommodate that design. Now, when you have the space and the design, it is time to put the design on paper. Using your sketch, do the ground measurements. At this point, just record them as you measure. You will determine the scale once all the measuremen ts have been done. When you have all the sections measured, work out a scale. An example is

Survival and Positive Growth during an Economic Downturn Assignment

Survival and Positive Growth during an Economic Downturn - Assignment Example This study will evaluate and arrive at a consensus regarding each of the financial aspects to provide a plan that will help the organization survive during a depression or recession and lead to a positive growth. It is therefore aimed at providing inputs from the financial perspective of business during the economic downturn. The idea of providing inputs or making changes and venturing into new arenas in terms of cost efficiency and management are discussed as they are the need of the hour. The whole economic system functions on the money supply in the market, and this supply is facilitated by the various business enterprises that are the backbone of every economy. To begin with, let us get acquainted with the "Great Depression of the 1930's" and the current economic downturn. The Great Depression was the worldwide economic downturns that lead to widespread poverty and unemployment as businesses failed. Though the exact cause of the Great Depression is unknown, it began with the Stoc k market crash by the end of 1929. A normal change in the business cycle that becomes a short recession can lead to a depression. During the 'The great depression' the construction industry came to a stunning halt in many countries with prices of crops falling by almost 60%, leading to widespread unemployment, as these sectors have few alternative employment options. However, the economy started showing signs of recovery during early 1933 and the economy stabilized thereafter leaving potential room for the growth of the business. A report about recession where the Former US Federal Reserve Chairman Alan Greenspan commented "the current global recession will "surely be the longest and deepest" since the 1930s and more government rescue funds are needed to stabilize the U.S. financial system."To stabilize the American banking system and restore normal lending, additional TARP funds will be required," Greenspan said in a speech to the Economic Club of New York. The U.S. Treasury's Trou bled Asset Relief Program designed to help bail out banks has been partially successful". The current recession too had the stock markets crashing with the heavy downturn in the construction industry segment. Greenspan further comments "a housing recovery is a necessary condition for the end of the financial crisis, and said that "the prospect of stable home prices remains many months in the future." The effect of this economic downturn is the huge cut down on spending by corporate houses leading to widespread unemployment. According to the Forbes Digital Company "Working capital management" means a "managerial accounting strategy focusing on maintaining efficient levels of both components of working capital, current assets and current liabilities, in respect to each other. Working capital management ensures a company has sufficient cash flow in order to meet its short-term debt obligations and operating expenses." It is only in the implementation of an effective working capital man agement can companies see the return on investment and better earnings.

Art of War Studies Essay Example for Free

Art of War Studies Essay What is War? In order to describe what war is one has to define it. According to The Collins Dictionary war is 1. open armed conflict between two or more parties, nations or states 2. a particular armed conflict: the 1973 war in Middle East. 3. the techniques of armed conflict as a study, science, or profession. 4. and conflict or contest: the war against crime. 5. (modifier) of, resulting from a characteristic of war: war damage; war history. This is obviously straight to the point, but does not go into enough detail to fully describe what war is. Clausewitz chooses not to follow the definitions put forward by, what he calls, publicists, in Vom Kriege. Instead he puts forward his own view that it is nothing but a duel on an extensive scale. To fully understand what war is you have to look at the four main factors in war; force, the agents involved, intensity and duration, and teleology. The use of force and the violent nature of it is arguably the most obvious feature of war. However, one has to consider what force actually is, the answer to this creating significant disagreement. When talking about the use of force as a feature of war one immediately considers this force to be of military form, whereby weapons are used to strike down their opponents. This is of course true to an extent, but is not the only force used in war. Force can also be political or ideological force, as seen in the beginnings of the Cold War. Here, the Soviet Union uses their ideological ties with other countries in Eastern Europe to force them to reject the Marshall Plan in their war against the United States of America (US) for dominance. Clausewitz Total War, whereby the nations uses all of their wealth and resources, putting them on the line, in order to destroy their enemys armies, property and even their citizens, ties in with this use of force. Here, force is everything that the attacking group can muster together in order to destroy the other groups will to fight and bring a quick, decisive victory, and can involve killing soldiers as well as destroying important buildings. Wars are not always like this, and with the introduction of nuclear weapons, Van Creveld believes that conventional war is effectively at its end. Also, if this Total War was true then more groups would use nuclear weapons in order to win the war, but they do not. This is due to mutually assured destruction and the risk of a backlash from other nuclear powers. There has been plans to try and incorporate nuclear weapons into conventional war, but this was unsuccessful. When considering what is war, it is not simply a case of the use of force by the attacking party, but one has to take in account the opposed force. Without this opposed force it would not be war, it would simply be a massacre or perhaps genocide. The form of opposition force, like an attackers force, can vary, whether they respond in an offensive or defensive manner. If they are defending the war will be restricted to their own turf and their forces concentrated on preventing attack and protecting certain people or buildings. However, the offensive force of the attacking party can be met with similar offensive force. The war will ultimately begin on their turf as they are being attacked, but they will attempt to remove the threat and then attempt to destroy them as in Clausewitz Total War. If force is indeed the use of weapons, then one has to consider what sort of weapons are used in war. Weapons have changed through time, becoming increasingly high-tech to the point of nuclear weapons that could remove all humans off the face of the earth, but they have not been used to their full extent as of yet. The larger powers tend to use weapons such as aircrafts with bombing and firing capabilities, tanks and battleships, whilst the soldiers involved will carry such things as guns and grenades. Martin van Creveld puts forward his thesis that in future wars weapons will become less sophisticated due to the types of groups involved. With this, he believes the production of high-tech weapons will stop and cheaper, but still effective weapons, will be used. This is already happening in the war between Al-Qaeda and the West, where they are trying to bring down the US and the whole western system. They did not kill people with high-tech weapons in their most devastating strike against the US, which killed thousands of people, but took over two aeroplanes around New York and flew them into two buildings, which were among the most important in the West, showing it does not have to be all guns and bombs in wars. Another important part of war is the agents involved in it. In todays world, since the Peace of Westphalia, one would find it very tempting to say that war is a game played out by states. However, it is increasingly emerging to be not just a game played by states, but other groups are emerging that take refuge in sympathetic states that wage war on other states or groups. One such group is Al-Qaeda, which took refuge in Afghanistan in their fight against the West. If it is states fighting wars then this will be very similar to Clausewitz Trinitarian war, which is made up of a trinity of the government, the army and the people. In this situation, the government decides whether to go to war but they do not fight it. The army are strictly the players in the game and the ordinary civilians are not allowed to join in at all. If indeed this is true then all wars in the world would be an army versus an army. However, in todays world we see wars break out between armies and a group of civilians, like the situation in Iraq at the moment and the War against terror. Wars can even break out between two non-army organisations, such as a gang warfare between Mafia groups, although obviously the scale will not be as big as van Crevelds conventional war. These wars which do not occur between armies does not fit into Clausewitz Trinitarian war, but is more an element of van Crevelds non-Trinitarian war. He sees a decline of the state and with this the liquidation of boundaries between the trinity. This means that it will not only be armies that fight wars, but also groups of civilians, as seen with groups like Al-Qaeda. This arises another important part of war, which is how intense or how long it has to go on for in order for it to be classed as a war and not a skirmish of any other act of violence that is not a war as such. A war cannot simply be a single gun fight between two gangs as this is just a one off event. It has to be a series of events or battles between two or more groups for a certain cause. The saying you may have won the battle, but you have not won the war, although is a very dramatic saying, is perhaps the most obvious quote that war cannot just simply be one battle, that would be a skirmish. War is number of these skirmishes and would ultimately be more than two. The intensity is another matter, and this varies from war to war depending on the strength, nature and will to destroy of the groups involved. Wars do not necessarily have to be high intensity, although Clausewitz Total War would be, where as Van Crevelds Low Intensity Conflict would not. War would not happen if it was not fought for a certain reason, for that fact one has to understand what means war is fought for. This can be seen in Clausewitz definition that war is the continuation of politics by other means. War is not always going to be fought for political reasons and can in fact be due to such things as ideological and economic factors. In conclusion one can see that the definition of war in a dictionary is not explicit enough. Saying war is an open armed conflict between two or more parties, nations or states is much too thin an answer to discuss what war is in who is involved. Discussing fully the four factors in the introduction brings about a clear definition of war, which cannot really be put into a few sentences as it varies a great degree and is ever changing through time, whether it be who is involved, the weapons used or the means of which it is fought for. Bibliography Martin van Creveld Transformation of War Carl von Clausewitz On War Lawrence Freedman War The Collins Dictionary

Film Analysis: South of the Border

Film Analysis: South of the Border South of the border- Film Analysis Social media has been a great influencer in this present reality. This current generation has been depending so much on the social media to the extent of believing all the things they have been reporting. Recently, a certain new report of a local station about the ‘mysterious disease’ immediately got the attention of the people. The said province in which the disease was found is Pangasinan. After a few moments, a hashtag trended, people were tremendously scared concluding that a prediction was fulfilled. This is an example of how mass media has fed informations to its audiences. Later on, they found out that it was a skin disease which can be cured. Facebook, twitter and instagram are just some of the social networking sites that communicate news and most of the Filipinos are subscribed to them. Imagine how fast these news travel just by clicking the post or tweet button. That button has been an empowerment for an ordinary person to tell the world what is happening. Soc ial media, specifically, the current news programs are the source of our knowledge regarding the current economic status of our country, current social issues which affect our country and other aspects related to the Philippines. A primary reason why Filipinos are really into social media is that they want to be updated and be a part of the hot issues. The film â€Å"South of the Border† exhibits how the mass media influenced the minds of the people. At the start of the film, newscasters are telling the audiences that a certain dictator chews coca everyday. They were pronouncing it like cocoa and considered it as a joke. They said that the leader was a drug addict. Hugo Chavez is the president of Venezuela. He won the 1997 presidential race to a Ms. Universe, in the film the race was coined the Beauty and the Beast. Even though he was imprisoned, the Venezuelan people still believed and elected for him. He aims to fight against corruption and economic inequity. He did what he can to fulfill his promises to the people of Venezuela. However, the US government announced that they are concerned about Venezuela and controlled the media, mostly private media. A businessman in Venezuela is believed to be fit for the position. Chavez claimed that the US government has 3 motives. One of which is oil. Second and third are Saddam and I raq respectively. As shown in the film, Venezuela is the third largest supplier of petroleum. A coup for Chavez was formed. The media and other known printing press have been communicating false information about Chavez. Many people died due to numerous killings. Chavez was captured and imprisoned. A new leader is seated but it is believed that he is a puppet of the US government. The prices of oil and petroleum products, as described in the film, dramatically went down. Hugo Chavez went back to his position due to the insistent public demand of his supporters even the military. The newspapers, news stations and other well-known media companies apologized for the false statements they released. The director, also the narrator and interviewer, Oliver Stone visited other countries in the Latin America. He went to Bolivia and met the president, Evo Morales. Coca leaves is different from cocaine, contrary to what the US citizens believe. Coca will be a drug if it is mixed with other chemicals. Oliver Stone even chewed a few leaves of coca. This product of Bolivia is like a stimulant similar to caffeine. Next stop is Argentina with Cristina Kirchner. In Argentina, there have been five presidents who ruled in just two weeks. She is also the only female leader among the presidents of the Latin America. Her husband, Nestor Kirchner is the ex-president of the Argentina. She shared that unemployment and poverty in Argentina is spread all over the country. his husband also shared that Bush claims that war is the answer to revitalize the economy. Fernando Lugo in Paraguay was also interviewed by Stone. He is a bishop who entered the politics. Another country that he visited is Brazil. Lula da Silva is the president of Brazil. What he wants is for them to be treated equally. He shared that Argentina and Brazil have been trading in their own currency. He also told Stone that all their debts are paid off. The second to the last country Stone visited is the Cuba ruled by Raà ºl Castro. And last but certainly not the least, Ecuador. Like what Silva said, Rafael Correa also aspires for equality. He is worried about the military base of the US in Ecuador. It is quite amusing that a filmmaker would have the courage to do things like this. He aimed to let the people know what kind of leaders these people are. Who are they, really? Are they really dictators? Are our perceptions about them true? What is the current status of each government? Stone showed their point of views regarding the media perceptions about them. The film exposes several issues regarding the conflict between Bush and the Latin American presidents. Hugo Chavez is greatly emphasized on the film. Those presidents in the south are friends. Kirchner even showed a picture of them during an inauguration. This film basically emphasizes the media’s role to what happened to these countries and their presidents. Mass media has been showing and telling a lot of audiences about what is happening in these countries. Graber (2009) claimed that mass media are â€Å"powerful guardians† to people because Americans believe that media should inform them about the current h appenings in the government. During the coup of Chavez, mass media is the main influencer to the behavior of the Venezuelans. They have been feeding the people’s minds with false information about Chavez. The New York Times even apologized for their statement during the coup. Stone described these events as ‘deeply troubling’. At one point, the US government hosted the people involved in the coup, and then they were not involved in the coup. They also stated that there was a resignation not a coup. This, for me, is entirely confusing. The first issue introduced is about the use of drugs by Chavez. The reporters told the audiences how the â€Å"dictator† chewed coca leaves from Bolivia. They referred to him as a drug addict. This is a case in which the media showed how they communicated false information. As I have mentioned in the summary above, coca is just a stimulant like caffeine. They also called Morales as â€Å"Evil Morales† during news segments or frames. These informations are fed to the minds of people. Eventually, these affect the views of people. For the lack of decipher, people will believe what newscasters say, whether truth or not. Chavez in our country is somehow like our late president and now a mayor of Manila, Joseph Estrada. He captured the minds of the people in his presidency. With a slogan of ‘Erap para sa masa’, poor people developed the like for him. They loved him for being concern with the poor. He gave them hope. But after being impeached on the second People Power Revolution, he still won the mayoral election in Manila. Why is this happening? Are we even looking back in the past? I think these are because of our power to speak; the freedom we have empowers us to create our own version of the truth. But this is absurd; each and every one of us deserves and has the right to know the truth, the real truth. We need to decipher whether the media are telling the truth or they are hiding something from us. Another issue present in the film was about the global capitalism. As stated by Robinson (2008), â€Å"The US state is the key instrument of the global capitalist system reproducing, or seeking to reproduce, the global capitalist system and defend the interests of global capital over national capital, and over the globally repressed and exploited sectors and those that would oppose the global capital system† (p. 9). The price of petroleum in Venezuela is relatively high during the time of Chavez but went down after he was imprisoned. This is the primary motive why they hated Chavez. The Bush administration wanted the oil residue in Venezuela since it is a major source of some of their refineries. The lowering of prices in Venezuela will give way to global capitalists. They will import low prices for petroleum which is definitely good for them, obviously. Another controversy is in Bolivia wherein they prevent people from getting water from rain. The water prices are expensive a nd the monopoly of water is getting concerned about people getting water for free. These are just some of the examples of the growing capitalism in this world. We are surrounded with capitalists aiming for the betterment of their business, some, not considering the fact about poverty and other social issues. In the Philippines, Meralco and Maynilad are some examples of monopolists. Recently, there is an issue regarding the increase of prices in the power supply. Many people are complaining about the current increase. Capitalists’ main goal is to have profits and to increase their wealth. The president of Argentina, Kirchner also the former first lady, is the only female person interviewed among the Southern American continent. She claimed that women are always asked about their clothes, jewelries and other things but men are never asked about the same things. Well, media is one of the reasons why we have this notion about women. Sometimes, they show unrealistic and wrong view of women in the society. Women are always described and shown as fashionable, bossy, pushy and extravagant. Men are never like that. In sociology, this is a feminist view. In this certain part inequality arises. Another reason is that maybe because we live in a patriarchal type of community. This gender inequality must be put to a stop. As a woman, this inequality reflects the current perception of people on women. Social media and mass media itself is pervasive enough to affect and influenced the views of people regarding women and their function in the society. The president of Brazil told Stone in his interview that they were worthless; Americans are worthy same with the Europeans but not them. The Marxist view of Sociology shows that there are two classes the oppressed and the oppressor. In this case the oppressed is the Latin America. There is inequality between them. Lula just wants to be treated equally as the United States. There is a growing gap between the US government and the Latin American government. As I view the role of social media or mass media to influencing the views of people to the presidents of the South America, I wondered if the mass media in our country behaves like them. Are our local networks and print media controlled by our government? Are they somehow feeding us false statements regarding the social issues? Do they have biases on the social issues present in this country? These questions are running on my mind right now. According to Gitlin (2003), people are pressed to depend on media too much to bear with the change in this world. My fellow Filipinos are consistently watching news, listening to radio programs and opening their social networking sites accounts. Due to that, they are being updated every hour of the day. The media always create a notion about everything. This information is being fed to us and then creates a so-called truth. The media can also fool and confuse our minds just by showing us ads and commercials. We are now trapped in a world which is shaped by the media. And we are living in a world full of lies, though I am not saying that all that we know are lies. But generally speaking, the media has contributed a lot of benchmarks and notions in our world. They can manipulate our minds. You can fool some of the people all of the time or all of the people part of the time, but you cant fool all of the people all of the time. -Fidel Castro. References: Gitlin, T. (2003). The Whole World is Watching: Mass Media in the Making Unmaking of the New Left. California, United States of America: University of California Press. Graber, D. A. (2009). Mass Media and American Politics (8th ed.). United States of America: SAGE. (Original work published 1980). Haris III, W. E. (2010, October 6). South of the border documentary film review. Retrieved from http://axisoflogic.com/artman/publish/Article_61299.shtml Reuters (2007, October 28). Fidel Castro pokes fun at George W. Bush. Retrieved from http://www.reuters.com/article/2007/10/28/us-cuba-castro-idUSN2843263920071028 Robinson, W. (2008). Understanding global capitalism. The development round table series, 1-26.